years in SEO
SEO / GEO / Search systems
foundtrustedunderstood
I build SEO systems for a changing search landscape.
Technical SEO, content strategy, and AI-search thinking for brands that need to be found, trusted, and understood.
SEO programmes
agency approach contributor
organic sessions on an e-commerce programme I supported
organic revenue on the same supported programme
clicks in six months from niche content I supported
Featured work
Tools, frameworks, and systems for visibility problems.
One system looks toward AI-search operations. The other protects the technical foundations search still depends on.
Tool / GEO
GEO Prompt Generator
A privacy-first local workflow that turns taxonomy and keyword inputs into structured, repeatable LLM prompt workbooks without external API calls.
GEO and AI-search operations thinking, Prompt taxonomy design, SEO/content workflow automation.
Framework / Technical SEO
Post-Redirect Checker
A local QA framework that reconciles redirect maps with crawl exports and creates internal and stakeholder-facing migration reports.
Technical SEO migration risk management, Screaming Frog export interpretation, Local reporting automation.
Writing / field notes
A working notebook for search when the rules keep moving.
Practical essays, field notes, and active questions about visibility as search interfaces keep changing.
AI & Writing
What Happens to Writing When Nobody Has to Visit the Website?
The answer is beginning to travel without the page that gave it shape. If usefulness no longer guarantees a visit, websites will need to offer more than information.
Behind the systems
Search work is technical. The judgement is human.
I am an SEO specialist and manager in London, working across technical SEO, content strategy, GEO, AI search, and the systems that hold those disciplines together.
My route through PHD Media, MVF Global, GA Agency, and IRIS has kept one question in view: how can complex search work become clearer to understand, test, and act on?
- PHD Media
- MVF Global
- GA Agency
- IRIS
Approach
Clarity first. Systems always.
A professional site with a little wit in the margins: enough personality to be memorable, enough restraint to stay credible.
Structure
Build the technical foundations search and AI systems can actually rely on.
Discovery
Find the opportunities that connect audience needs, search demand, and business goals.
Language
Make content clearer, more trustworthy, and easier for people and machines to understand.
Let's build what lasts
Let's talk about your next growth lever.
Whether it is a technical system overhaul, AI-search visibility work, or sharper content strategy, email is the simplest place to start.
Email Jonathan